I have long heard of the debate on fashion industry scheduling issue, so the whole thing is, since fashion show shows you what is going to sell in the store about at least over 6-8 months before, the buyers place orders and production begins. During that time, H&M and Zara already got the notes and customers rushing in to get their hands on the runway look items. By the time the season comes, customers are already tired of the over advertised styles and items on the glossy. Then maybe the 60% off sales would lure them in again, but, that would just feeds the idea that we really never have to buy full price items!
I think the fast fashion tread and recession really confronts the fashion industry, to find a better way to run things, from scheduling issue to adjusting the price point for the luxury goods. What is your thought on this?
Non serious fashion people can check out the interesting dialogue of Anna and Diane:
Anna Wintour’s Solution to Fashion’s Current Crisis: Friends in the White House!
Another article from observer
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